Knowing what your leads deliver
On measuring lead sources, referrals, managing by branch and the estate agency market in figures.
- October 8, 2026Outsource lead follow-up or do it yourself?What you gain and what you hand over when someone else calls your leads.Read more
- October 6, 2026After the acquisition: the first hundred days of an estate agency integrationBrand, people, systems and data: where estate agency integrations stall, and how to prevent it.Read more
- October 1, 2026Succession in estate agency: why an ageing profession is a growth opportunityMany owners will stop in the coming years, often without a successor. What that means for those who want to grow.Read more
- September 29, 2026Acquiring an estate agency: due diligence for the strategic buyerPortfolio, lead flows and key-person dependency: where the value of an estate agency really lies.Read more
- September 25, 2026Connecting the Realworks API: what your agency arranges itselfThe Marketplace, releasing contacts, and what the API does and doesn't exchange.Read more
- September 23, 2026Consolidation in Dutch estate agency: the strategic opportunity of 2026Fragmented, ageing and under cost pressure: what the 2026 market means for the agency group that wants to grow.Read more
- September 21, 2026The Realworks newsletter has been discontinued. What are your options?Since 1 September 2025 Realworks no longer includes a newsletter. The options at a glance.Read more
- September 17, 2026New Funda packages 2026: what they cost and what they demand of your strategyBronze, Silver and Gold (Brons, Zilver, Goud): the new rates at a glance, and why directors now need to know what Funda delivers per branch.Read more
- September 15, 2026Getting new seller leads from viewingsMany viewers still have a home to sell. A short survey after the viewing makes them visible.Read more
- September 10, 2026The quarterly report for an estate agency with multiple branchesWhich figures belong on the table when you have more than one branch.Read more
- September 8, 2026New branch or acquisition? A strategic trade-off for estate agency groupsFour growth routes side by side: what they cost, what they demand and when each one fits.Read more
- September 3, 2026Referring leads to your mortgage adviser: how to keep track of the commissionReferrals happen every day, but what they deliver isn't recorded anywhere. Here's how to capture it.Read more
- September 1, 2026From valuation to sales instruction: think in cohortsWhy quarterly figures shortchange the valuation, and how cohorts fix that.Read more
- August 27, 2026Which lead source wins the most instructions? Here's how to measure itCounting leads is easy. Seven things to record so you can see which source delivers instructions.Read more
- August 25, 2026The Dutch estate agency market in figures (2026)Branches, software, valuations and mortgages: what the websites of 4,025 estate agencies reveal.Read more
See it with your own numbers
Book a thirty-minute demo. We'll show you which source, branch and agent deliver your instructions.