Which source delivered your last ten instructions?
Realworks knows which instruction you signed. Your lead tool knows which lead it captured. KeyVue puts the two side by side, for every branch and every agent.
A no-obligation, thirty-minute conversation.

What is KeyVue for estate agents?
KeyVue is lead management software for estate agencies with multiple branches. It brings together leads from Realworks, your website, valuations and campaigns, passes them on to your marketing platform or mortgage adviser, and reports conversion by source, by branch and by agent.
Guided implementation
We set up KeyVue together with you, branch by branch.
No contract
Cancel monthly, with no notice period.
Switching handled
We connect Realworks and your lead sources for you.
Data in the EU
Your data stays yours and is never sold on.
Where it goes wrong
What changes
Quarterly figures on gut feeling
In the quarterly meeting everyone knows which branch is doing well. Nobody can show which source made that happen.
Budget to the source that works
You see, per source, how many leads come in and how many of them became an instruction.
Every tool only knows itself
The valuation tool knows its own leads, the agency software knows the instruction. Nobody draws the line between them.
From lead to instruction in one line
KeyVue puts the lead from your valuation tool next to the instruction in Realworks, so you see what a source delivered, by branch and by agent.
Referrals out of sight
You send clients to your mortgage adviser, but what that delivered isn't recorded anywhere. Let alone the commission.
Referrals that count
Leads to your adviser or a colleague, with conversion and commission in the same overview.
See which branch gets the most out of its leads
KeyVue puts each branch's leads next to the instructions in Realworks. The report shows how many became an instruction, this year against last, by branch.
- Branches side by side
- This year against last year
- By agent in the leaderboard
Part of the Reporting module.
Conversion
For my teams ▾
This year
5.1%
0.4 percentage points higher than last year
Conversion by branch
- North5.7%
- East5.5%
- South4.0%
Sample data from KeyVue
How it works at an estate agency
- 1
Connect Realworks and your sources
Contacts and listings from Realworks, plus your forms, valuations and campaigns.
- 2
Pass on
Leads go to the right agent, to your marketing platform or to your mortgage adviser.
- 3
See what it delivers
You see what was signed, by source, branch and agent.
Frequently asked questions
Yes. KeyVue is an official Realworks partner and synchronises contacts, listings and appointments. Appointments of the types you choose become leads automatically, and a lead's status follows the property's. Your agency subscribes to the API in the Realworks Marketplace for this; we go through it together during onboarding.
Yes. You pass a lead on to your in-house mortgage service, an external adviser or a fellow estate agent. The adviser works in KeyVue too and reports back there on what the meeting produced, and KeyVue tracks the commission on the referral. That is part of the subscription.
No, KeyVue isn't built for that. The value lies in comparing sources, branches and agents, and that requires scale. KeyVue is meant for the entrepreneurial estate agent with multiple branches who wants to grow and steers by the numbers.
Yes. After an acquisition or opening a branch, KeyVue shows by source, by branch and by agent how many leads come in and how many become instructions. That holds even when the offices trade under different names. That way you measure whether the growth delivers what you expected. Our growth strategy page sets out the routes.
See your branches side by side
Book a thirty-minute demo. We'll show you what your sources and branches look like in KeyVue.